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Stories, systems, and other investigations.

Field Notes

  • Read the Floor, Not the Flyer

    The mission statement is written to be read. The objective is written to be run. Six places to find the real one, none of them on the wall.

  • Nobody Was Doing Anything Wrong

    The easy version of leaving a job is the one where the place is broken and you saw it. The true version is worse for the ego and better for…

  • Show the Staircase

    The rooftop is the goal. The staircase is overhead. The discipline is knowing the two reasons you’d ever show it, because if it’s neither, you’re just making someone climb.

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